Business Publics: The Foundation of Enterprise
Business Publics: The Foundation of Enterprise
One of the most important aspects of business success is its ability to relate well with the publics. Publics refer to the groups or individuals who transact with the business regularly, and whose input is central to the business’s success. According to public management theorists such as Kyung Jung Han, a public thinks and communicates. The service industry needs to pay particular attention to this unique trait of publics because it dictates the expected general perception of an entity. For instance, a sub-par service would evoke questions of quality and competence in a client’s mind, determining whether that client would continue receiving service from a particular provider or otherwise. Han suggests that the publics judge a situation and react to it. That reaction is visible in their behaviors.
In a hypothetical service industry set-up, a client may give direct feedback or withhold their views as a reaction to a situation. The ability of publics to express themselves can be detrimental to the business and should form the core of any self-improvement programs. Perhaps the most impactful public in any organization is the employee. An equally important public is the client base. The service industry depends, to a large extent, on positive reviews to succeed. The reviews usually come from satisfied clients. Considering that publics can express their dissatisfaction through telling behavior, service providers must strive to satisfy clients at all costs. A loyal client base is an asset while a disgruntled one can be deadly. Smart entrepreneurs find the right balance between employee and client satisfaction while maintaining the core operational traditions of the business.
The Top Rose Beauty Center is one of the entities whose interaction with the publics is a blueprint for aspiring entrepreneurs in the service field. The salon operates on a set of values each of us is expected to embrace such as professionalism, excellence, exceptionalism, diligence, and consistency. These qualities enable our staff to give clients memorable experiences that convince them to remain loyal. The loyalty is demonstrated in the frequency of repeat visits, increased spending, and lasting links between clients and the salon. The political heat has died down. A new season is beckoning. Why then don’t you visit one of these fine days and experience the fragrance, friendliness, and sheer courtesy of a professional hair and beauty center?
