Millennials; a Generation to Check
Millennials; a Generation to Check
A millennial is anyone whose year of birth is between 1981 and 1996. The name was arrived at due to the fact that the older group of the generation became adults at about the turn of the third millennium A.D. In this post, I am inviting you to carry a reality check precisely to younger millennials, those born in the ’90s. This is a generation that has, in recent times, been treated with a pinch of salt. More often than not they have been judged harshly by the older folks especially the elite class that has labeled them anything from narcissists to a lame generation.
But in reality, this is a vibrant generation that carries the mammoth weight of present and future global development prospects on their shoulders. They are the engine that propels the technological advancements in the corporate world. They are the pacesetters in digital marketing. They are the brainchild of every new invention. They are at the core of the creative industries setting news trails in modern media and entertainment. The list of positions that millennials occupy in society is endless.
Then, why are they judged harshly? Why are they profiled as reckless and myopic? I am convinced despite the zeal, the energy, and the determination of the millennials they are also living through the toughest of times. This is the time, especially in Kenya, the rate of unemployment is at the apex, the literacy levels and skills are not fairly rewarded. It is the time the world is more competitive than ever before. Technological advancement is slowly replacing the existing need for human resources. Environmental degradation has affected global productivity and left the populations exposed to health hazards.
To survive these pressing challenges, this demography has to go far and wide to curve a new niche and defy all the odds. Many of them have written beautiful stories through these tough times. Few others have been smothered by strong forces of failed dreams, broken relationships, broken families, lack of mentorship and they have fallen off the race. They have sunk into depression, identity crises, esteem issues, drug abuse, crime, and deeper into the abyss of hopelessness. They are the reason a beautiful, vibrant generation is being looked down on by its predecessors. But in reality, they are just but victims of what Darwinian Theory would call survival for the fittest.
However, all is not lost. Check around. There is that daughter, son, sister, brother, or friend that has been judged as so weak, laid-back, or careless. Consider talking to them and offering moral support. They could be the next giants bound to turn around the situation for themselves and others. And this is the best time to appreciate their little effort and boost their morale. You can buy them a Top Rose service voucher for the best of spa, beauty, and hair services. Surprise the 90’s boys with rejuvenating massage, pedicure, manicure, and body scrub. Glam the girls with trendy nail work, facials, makeup, and crown them with the best hair services. Visit us now. We are fixing this generation, one millennial at a time.
